Tom Hanks The official announcement was followed by a “public service announcement.” Instagram He updated his account to make it clear that he was not trying to sell drugs.
On Thursday, August 29, the Oscar winner, 68, shared the message after it came to light that the ad was being “unfairly used.” [his] They use your name, likeness and voice to promote miracle cures and magic bullets.”
“These ads were created without my consent, fraudulently, and through AI,” Hanks wrote, without naming any specific fraudulent activity. “I am in no way associated with these posts, products, or treatments, or the spokespeople promoting these treatments.”
The two-time Oscar winner added that he has type 2 diabetes but works “only with licensed physicians for treatment.”
“Don’t be fooled. Don’t be fooled. Don’t lose your hard earned money,” Hanks concluded, closing the post with a caption under his own name: “BREAKING! BREAKING!! Read the whole thing!!”
This is not the first time Hanks has spoken out against AI-generated images of his likeness being used without his permission: in October 2023, he issued a warning to his followers. Instagram A computer-generated image of him was used in a promotional video for dental insurance, with the message: “BEWARE!!”
“There’s a video using an AI version of me promoting a dental treatment plan. I have nothing to do with it,” he wrote on an AI-generated photo of himself.
of Forrest Gump The actor previously spoke about the growing use of AI in the creative industries, Adam Buxton’s Podcast “This has been going on for a long time,” he said in May.
“The first film we saw was about a huge amount of data locked up in a computer, literally a reflection of us. Polar Express” he explained, referring to his work on the 2004 Christmas animated film.
“We predicted this would happen,” Hanks continued, “that there would be the ability to take zeros and ones in a computer and turn them into faces and characters. Now, since then, that ability has grown a billion-fold and is everywhere.”
Earlier this summer, a bipartisan group of senators introduced the “Nurture Originals, Nurture the Arts, Keep Entertainment Safe (No Counterfeits) Act,” which would strengthen protections for individuals’ right of publicity by strengthening legal claims against unauthorized use of an individual’s voice or likeness. The law would apply to both living and deceased celebrities.