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Hold on to your lace panties because we have some exciting news to share. Part of the Altar’d State family of brands, her Arula has unveiled her latest Intimates collection, which features employees as models and takes center stage. Get ready to experience new levels of comfort, style and empowerment with this new inner line.
Those new to the brand may remember it as ‘A’Beautiful Soul’. Since launching as a label, the company quickly pivoted to plus-size brand Arula. The brand name means “Little altar, altar pedestal, shining like the sun, glorious, full of grace.”
“We believe our name evokes a sense of warmth and comfort and celebrates the creation of our brand, the Altar’d State.”
Available in sizes up to 24, Arula understands the needs and desires of today’s fashion-conscious plus-size shopper. Gone are the days when you had to compromise comfort to look and feel good. Having more choices allows us to explore and learn what we like, want and need in life.
As the weather gets hotter, you want something softer, more breathable, and more comfortable to wear. plus size intimate itemsyou’ll have to take a look at what this brand has to offer in its new underwear line.
“Our guests want effortless underwear that makes them feel beautiful, and we’ve realized there’s a huge void in the market.” Arula Brand President and SPANX and Aerie Alum Dana Seguin said: “Products that are closest to the body should feel the best.
Inside the Arula “For Us, By Us” Campaign
Arula used 10 mid-level and above team members as models for its “For Us, By Us” campaign as a way to showcase the women behind the creation of its products. Too often, we are unable or often wonder to see or learn about the people who make the products we wear. “Did a plus size person design this?”
In this collection you can not only get to know and see the people who created this option for us, but also find out why they did it.
“The industry’s mindset about bras has always been that you have to be overbuilt to get support and beauty is not a consideration.” Arula head buyer Suzanne Marsden said: “When designing this line, we felt that support and beauty are equally important, especially for millennial and Gen Z consumers. It has never been done before in the plus-size industry.”
The new Intimates collection brings over 130 styles of bras, bralettes, underwear and loungewear to your wardrobe. Basically we have a choice. We even have the option to play in Arula underwear that was literally designed with us in mind.
Inspired by the brand’s fans and followers, this collection was developed based on customer inquiries and feedback. Bras, lingerie, and underwear are all top search terms on Arula’s website. The team took this as a sign of what plus-size consumers want. “Cute, soft, feminine underwear found in standard-size retailers.”
Arula’s intimate line doesn’t just look good.that is feel good. The brand incorporates thoughtful features like adjustable straps, breathable fabrics, and seamless construction to provide maximum comfort all day long.
We all know the pain of dealing with scratchy labels and irritating fabrics and wires, but those days are long gone at Arula.
The New Intimates Collection is available for purchase at: Arula.com!
Not only does this brand offer underwear options, you can also shop for all your plus-size clothing needs here. From maxi dresses to jewelry, Arula also offers home and wide shoe options.
and. and! There are 38 Arula boutiques across the United States.be sure to check Store search Discover new places to shop in person or offline!
When it’s time to upgrade your underwear drawer, why not consider this brand? Let us know what you think about this collection, brand and campaign in the comments section below.