In our eternal quest to bring you the freshest, most unique and luxurious brands at affordable prices, without compromising on design and quality, today’s boutique spotlight bombshells the Chéri label. to introduce.A young brand launched by Miss Sierra Leone in 2020 Adama Sheriff Will be your new obsession as soon as it became ours fashion bomb dailyDiscover her catalog, get to know the brand and the designer behind it, and dive into her diverse background and style perspective!
Buy Look: $65.00 Chéri Afia Set – Pants Only
Fashion Bomb Daily: Hi Adama! Thank you for joining us today. I would appreciate it if you could start by introducing yourself. I read on your blog that you are a designer by nature, did you start with finance through trade?
Adama Chérif: I have a strong accounting background and that is where my passion for managing my own business came from. I started modeling when I was 16. I have participated in many fashion shows in New York and Philadelphia Fashion Week. Many of them introduced me to the world of fashion, especially in the NY area developed by my interest in pursuing fashion.I love it every time I step into a show. But sometimes I have thought to myself. this Rather, it could be better! So why not use your background in accounting to launch your own brand? It was his two-to-one with both my passions.
FBD: As you know, we are huge fans of your label Chéri! For those readers who are less familiar with us, can you tell us about the brand?
AC: Chéri’s sole purpose is to redefine fashion and redefine style by empowering everyone to express themselves through fashion. I mean, I believe everyone should have the freedom to express themselves in any way, shape or form, whether it’s fashion or not. It’s a way to say, “Yes, I’m that girl.”
That’s why our brand focuses on body positivity and defies stereotypes. I want you to be comfortable in whatever you wear, including tall girls, without feeling like you have to make adjustments like pants that aren’t long enough.Or if you’re a fat woman and don’t feel comfortable because her clothes fit you. Sheri Babes, when commenting under something. Some people say “could you find me a bigger size” but one of the most important things to me was she was a tall woman. It’s very difficult to find pants or shirts that fit well and long sleeves are too short. That was the beginning. Then I jumped into a fat woman to broaden my horizons a bit more. It now fits 5’6+, leaves enough extra part underneath to stretch the hem, and expands to an XXL size. I’m here.
FBD: What are your design influences and inspirations?
AC: I have made some of my own designs and wholesale some. I stuck with a single color and came up with the viola set.
Buy Look: $55.00 Chéri Melany dress
FBD: Tell us about the ‘Rabi’ collection and what this line of accessories means to you.
AC: My mission with it was to promote racial equality. That’s how we started with blacks, whites, and browns. My circle is very diverse, but as a young professional I was in a situation where I would be picked on, so the influence behind ‘Rabbi’ celebrates those differences and makes us feel ostracized. There was no need in those circumstances. I want my brand to have a statement and purpose behind it as well. I launched “Rabi” earlier this year and the name comes from my middle name. Ravi is one of his names that has been teased for some reason. So, okay, I think it’s funny, so let this be the name of something I create!
Shop Look: $110.00 $65.00 Rabi by Chéri mini tote
FBD: How has your view of fashion changed since starting Chéri??
AC: Fashion is very fast. Things go out of style in the blink of an eye, so I want to create timeless fashion that can be worn for years to come. With things opening up again since our 2020 launch, we also plan to dive into more statement pieces that people can wear to events.
FBD: Where do you see Chéri in five to ten years?
AC: We hope to have more pop-up shops in the next few years. We are also thinking about holding a big fashion show in five years. Using my experience in the world of international pageantry, I would like to focus more on pageant girls!
Here are some of our absolute favorite pieces that are only available at Chéri.
Buy Look: $65.99 Chéri Viola set (pants only)
Buy Look: $40 Chéri Raylin turtleneck
Buy Look: $119.99 Chéri Paris dress
Follow Chéri on Instagram @shopcherillc All about the latest collection drops and activities!
Want your brand featured in our next boutique spotlight? Email book@clairesulmers.com!