H&M US is one of the retailers that always offers plus-size options online.But today they “Industry-wide issue to prohibit changes including size” And we are taking much-needed steps to address this and make H&M more inclusive to both the plus-size and big-and-tall communities. This news is interesting, exciting and impressive.
For starters, they offer plus sizes and large and tall options up to double. in storeOnline we offer big and tall up to size 4X and 3X. This size inclusion gives H&M US a chance. “We are clearly focused on offering a more comprehensive and varied size assortment for all body types.”
In addition to this size accessibility expansion offline, H&M US hired Tess Holliday to join the brand. Size and Inclusiveness Consultanttap her “With my extensive knowledge of the industry and my personal experience as a plus-size shopper, I advocate to influence change within the company.”
“Fashion should be accessible and inclusive.” Tess Holliday said. “Throughout my career, I have strived to effect impactful change in the plus-size industry in a real and lasting way. Together with H&M US, we are democratizing the fashion industry here in America. , creating a runway where customers can experience a shopping experience of equality, not division.I’m thrilled to take on this role and continue to show everyone that plus-size fashion doesn’t mean sacrificing style. increase.”
Tapping a community or someone in a community can make all the difference in a brand’s success. This is why this partnership is so impressive.It’s a call to action for various plus-size brands and retailers that sell plus-size clothing to take advantage of. Dove Partners with NAAFA Implement a campaign to address size discrimination with Campaign Size Freedom! wonderful.
The plus-size community is full of experts, marketing experts, and experts who understand and are familiar with the plus-size audience we have and its nuances.
Talked to Tess Holliday “We make sure that H&M US has the tools, information, education and support to reduce bias, improve inclusion and promote diversity, whether it’s design ideas, product development, marketing or communication. please.”
It’s exciting how H&M US has leveraged Tess’ knowledge. Over the past few months, H&M US and Holliday have worked closely behind the scenes to identify specific areas for improvement. H&M US not only recognized and acknowledged the unique positioning someone in the community could bring, but also brought Tess Holliday into her studio with H&M’s local US content.
Here, Tess Holliday provides valuable feedback during model casting and on photo shoot best practices, and is hugely involved in ensuring that the extended sizing styles not only fit a wide range of sizes, but also stylistically. It made an impact.
“H&M embraces inclusion as a business imperative. The evolution and progress of H&M’s expanded sizing reflects our commitment and is a reflection of the challenges we face, the progress we have made and the further We are focused on progress.” Donna Dozier Gordon, Head of Inclusion and Diversity, Americas, H&M, said: “We are proud to work with Tess, who has gone above and beyond to ensure we provide a comprehensive customer service and experience.”
The new plus size collection is available at H&M US. HM.com!
Hopefully, keep an eye out for opportunities for other retailers and brands to join the community. We have always been more than (insert the descriptor the brand used to dismiss the possibility that plus size people are experts in this field) and the serious impact the brand has had on this industry. If you want to give, you have to connect with the community.
Looking back at the various brands that have come and gone, if they had spoken, listened, and respectfully worked with experts in their field (myself included), their fate would have been the same. was it?
We are in an interesting area of plus size fashion. As brands take informed risks and steps, we will continue to celebrate and showcase brands that are doing it right and listening to their communities! Now H&M US, Tess Holliday and thank you for actively applying her feedback and advice.
What do you think about this step? Are you excited and curious about the steps your brand is taking to effect impactful and lasting change?