What happens when you combine one of the hottest lingerie brands with augmented reality technology and bring it in-store/offline? You get the best of all worlds with plus sizes in the mix too. That’s what Savage X Fenty did when they partnered with FIT:MATCH and worked with Intel to launch the next generation of their award-winning and patented body shaping technology.
“Unique and personalized shopping experiences are the future of retail for both end customers and business owners.” Alec Gefrides, vice president of Intel’s Network Edge Group, said:
Please try to imagine. 1) Technology helps you find the right fit and sizing. 2) The ability to purchase sexy, hot, and fashionable plus-size lingerie in-store. 3) Not having to worry about guessing if your item will fit. every time? !
This is exactly what you can expect at the newly opened Savage X Fenty at Lenox Square Mall in Atlanta, Georgia. This is the first experience of its kind and is exclusive to Savage X Fenty retailers.
This product, named Fit Xperience, “Using Intel’s RealSense technology and Intel’s distribution of the OpenVINO toolkit, we are giving you the opportunity to be scanned in our in-store fitting room.” Instantly match the best Savage X style based on your exact body type.
“Leveraging what we learned from the initial rollout of Fit Xperience, we wanted to take the overall experience to the next level. It provides a fast, immersive shopping experience.” Hanif Brown, Founder and CEO of FIT:MATCH, said: “We truly believe this is the most frictionless in-store fitting experience on the market.”
No more mistaken bra sizes. No more searching through stores to find the perfect fit for you. No more going through various frustrations and breakdowns in the locker room. You don’t have to struggle to find the ideal lingerie that fits your needs and desires.
This experience was made possible by Savage X Fenty’s strategic investment in FIT:MATCH last year. Continuing to disrupt the lingerie market, Savage X Fenty leverages AR-powered technology to solve the myriad of fit challenges we face.
one difference? FIT:MATCH with Intel uses body type data instead of traditional standard measurements. how about that? There are quite a few companies looking for the ideal combination of AR and technology addressing fit issues It wasn’t a plus-size space, but it’s the first time it’s happened in a physical store. Virtual try-on existed, but can this technology be used directly? Game change.
“Fit Xperience was a game changer in bringing together physical and digital retail brands, especially in an era where fit and comfort are so important.” Christiane Pendarvis and Natalie Guzman, co-presidents of Savage X Fenty said:“Our diverse Savage X Fenty community has benefited enormously from Fit Xperience. We’ve received your feedback and are excited to continue providing a seamless and positive shopping experience for everyone with this new iteration of Fit Xperience.”
how about that?
So, if you’re in Atlanta near the Lenox Mall, head over to Savage X Fenty to test out this new tech and find your next plus-size lingerie set.
You can create your own anonymized avatar based on your exact body type and receive the best options for your body type. Using Fit Experience technology is safe and private, it’s very fast at just 30 seconds, it doesn’t use a camera, but it doesn’t use a depth sensor.
No more trying on more than half and storing them for more than an hour. Just to help you find what works best for you and feel confident about your foundation. Fit Xperience helps reduce anxiety and anxiety that can creep in while you’re in the locker room.
Stay up to date with the new Savage X Fenty Sport Collection SavageX.com!
With the introduction of this technology, new options have also been added to plus-size activewear up to size 4X. The new Fit Xperience has a great selection of sports bras, leggings and more!
What do you think of this news? Heading to a Savage X Fenty store soon? Did you know that Savage X Fenty now has 6 stores?
We currently have offices in Las Vegas, Nevada, Houston, Texas, Culver City, California, King of Prussia, Pennsylvania, Arlington, Virginia, and most recently, Atlanta, Georgia.
Our Atlanta location is where you can experience this Fit Xperience technology!
What are your thoughts on this news? Is this something we can see other brands and retailers adding to physical locations to facilitate fit, shopping and experience?
Let us know your thoughts in the comments below!