Are you working with Rockstar?teeth you rock star? Ozzy Osbourne A bona fide metal icon, a living rock legend, and apparently someone to call when dealing with payroll issues. In the teaser for Workday’s first Super Bowl commercial, one office worker asks his worker in another office, “Who’s the new guy?” “I don’t know, but he’s supposed to be some kind of rock star.” Cue Ossie, 74, turned him from his workstation and asked, “Which one would you like to get pierced?” I was.
The problem is, Ozzy isn’t the only “rock star” working for this company. Workday, “an enterprise software company helping its customer community of more than 60 million people adapt and thrive in a changing world,” turned to the modern guitar gods for help. Gary Clark Jr., Joan Jett, and two additional lock icons for game spots. In the second teaser, a woman tells her colleague that she’s a “rock star.”Garry Clark Jr. happened to be standing there…but apparently, the woman was other Man.
Directed by Jim Jenkins and developed by advertising agency Ogilvy, the spot is an attempt to raise awareness of how Workday can help modern businesses succeed. “No matter what is happening in the world, organizations can rely on Workday’s enterprise management cloud to adapt and thrive in a changing world,” he wrote in Workday. blog announcement A foray into the commercial world of the Super Bowl.
“More than 50% of Fortune 500 companies rely on Workday every day to manage their two most important assets: their people and their money. We are the digital backbone of their business, helping organizations transform and succeed. It’s mission critical on: Simply put, Workday is shaping the new world of work.”
“This ad reflects the evolution of the brand over the past 17 years, where it is today and supports the next phase of growth,” he said. Pete Schlump, Chief Marketing and Strategy Officer at Workday, in that blog post,” With more than 60 million people using our products, we are a household name. We see being at the big game as a great opportunity to show up and entertain a new and diverse audience. ”
“This is something we’ve been thinking about for a while with our budget,” said Pete Schlump in an interview. variety“If the economy is slowing, companies that invest in their brands are known to reap big returns. We are confident in making this investment.”
What about getting Rocker, who ditched the 9/5 world for glory and fame, to be a spokesperson for software at work to manage finance and HR? It’s not what you’d expect,” Schlampp said. variety. “This is really fun and bold.”
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