Looking for a plus size indie brand designed and produced in LA? Now, here are some fun brands to know about. Meet influencer-turned-designer What Lo Wants. Lauren Gray Accessible, sustainable, fashionable, ethically sourced plus-size brand with several more options up to size 32.
“Fat girls want nice clothes too. Fat girls care about the planet.”
Lauren Gray
Returning to California has allowed me to connect with local plus-size talent and the brand of Lauren, an indie brand doing impressive things. What Law Wants It’s fun! Especially if you’re looking for easy fashion pieces that pride themselves on fit, quality and sustainability.
“Plus size babes deserve to feel good not just about the clothes we wear, but about the clothes we wear. , to make quality pieces that honor them, to respect the planet and to pay a fair living wage to the craftsmen who make them.”
Launched in 2021, Lauren leveraged the community she built to launch What Lo Wants. Expect playful matching her sets, strategic cutouts, sassy ruching and impeccable fit at the brand, which influencers like GabiFresh, Natalie Means Nice and Alex LaRosa sing praises for. can.
“We wanted what was missing. A brand made in the USA that makes quality, on-trend pieces and focuses on fit. We wanted to capture the feeling of being plus size and being proud.” A brand that reflects.In September 2021, with my community, we launched What Lo Wants in sizes 14-32.This brand is by us, for us.”
One of the exciting things we’ve seen in the plus-size fashion space is the influencer-turned-entrepreneurs who continue to disrupt and democratize plus-size style options. , seeing what Lauren has created and continues to create is inspiring, especially as she leans forward to champion fit, sustainability, and ethically sourced plus-size clothing. gives you a ration.
Instead of getting depressed and opting out of fashion, Lauren decided to create what she felt was missing. “I always felt left out of the world of fashion, especially when it came to quality fashion. I felt stuck in the fashion paradox. had two choices: fast fashion and luxury fashion.A niche straight-size brand, but where were the indie plus-size brands? Between 16 and 18… So why take the time to create cute, quality, accessible clothes for us?”
What Lo wants as a sustainable plus-size brand
“I was tired of feeling like my style had to come at the cost of the planet and my wallet. As we move away from produced fast fashion and look to ethical and slower alternatives, we hope to be an example of how companies can continue to improve.
Finding more plus-size sustainable brands is promising and exciting. As an indie brand that leads with a passion for ethical and sustainable production, What Lo Wants analyzes how they approach and ensures that the brand adheres to those standards. And confirm that it has.
From using recyclable and compostable mailing cards, tissues, mailers and garment bags, What Lo Wants has made these items available for you to plant in your garden. When it comes to production, What Lo Wants makes items in small batches to avoid overproduction waste. Any unused items will be donated to local organizations and charities.
What we’ve shared are just some of the steps that What Lo Wants brought us to take to advocate for plus-size sustainability.
The collection is available for purchase now. WhatLoWants.com!
What Lo Wants are available up to 5X, size 32 and ship internationally for those outside the US!
Have you checked the brand yet? Have part of your collection? Is this a brand you know and are already in love with?
How cool is Lauren’s brand and her platform? Turning a dream into something useful for an underserved community is pretty impressive and inspiring.
Let us know your thoughts in the comments below!