Adidas on Tuesday became the latest company after Balenciaga and prominent talent agency CAA severed ties with Ye, formerly known as Kanye West. his anti-semitic comments.
Social media users started calling out the German athletic brand after an anti-Semitic hate group. hung a banner “Kanye is right about Jews,” read Saturday on the highway in Los Angeles. Local politicians, his social media users and other celebrities have condemned the incident.
“Adidas does not tolerate anti-Semitism or other hate speech,” the company said in a statement. statement Tuesday.
The German athletic brand said its decision to “immediately” end its partnership with Ye was made after “thorough consideration.”
Adidas, which began its partnership with Ye in 2013, began trending on Twitter on Monday. Representatives for the company and Ye did not immediately respond to requests for comment.
Other people involved in the fashion and entertainment industry distanced from you following his statement.
luxury fashion house balenciaga broken ties with him on Friday. The CAA, a prominent talent agency, has withdrawn him as a client, they said in a statement on Monday.A documentary about Ye recently completed by Hollywood investor and producer MRC has also been shelved.
Adidas said this month it was reassessing its partnership with Ye. Wearing a “White Lives Matter” shirt at Paris Fashion Week.
“After repeated efforts to resolve the situation privately, we have decided to reconsider our partnership,” Adidas said in a statement. statement“We will continue to jointly manage our current products during this period.”
Many social media users blaming Adidas specifically pointed to a clip of Ye talking about her partnership with the brand.
“It’s about being Adidas,” he says in the video, which has been widely redistributed online. You can’t drop it.
Twitter user I have written“It’s just incredible that Kanye West can say ‘I can say something anti-Semitic and @adidas can’t bring me down.’ Adidas does just that.” They choose to do. Their silence says it all.”
“Good morning @adidas, this is not that hard or complicated. Your continued silence says a lot.” Wrote actor Josh Charles.
‘This is not a nice guy,’ wrote actor Josh Gad on Twitter in response to the clip“This is someone whose dangerous rhetoric continues to run wild @adidas, is this correct? Can he single out a single faith and group of people with hate and violence?” Doesn’t that matter? I’m looking for a friend.”
“The world is watching @adidas” actor Kat Dennings murmured.
Kim Kardashian, Ye’s ex-wife, murmured On Monday, she promised “to unite with the Jewish community and call for an immediate end to the egregious violence and hateful rhetoric against them”.
and tweet on mondayJonathan Greenblatt, CEO of the Anti-Defamation League, highlighted a petition from a nonprofit called “Tell Adidas to get away from anti-Semitism.”
“Thousands of signatures and still no word @adidas?” he wrote. “Your silence is a danger to Jews. Ye’s anti-Semitism cannot be normalized — we can all condemn his racist rhetoric by reevaluating their partnerships.” , you should ask Adidas to #RunAwayFromHate.”
The non-profit organization Stop Anti-Semitism also questioned Adidas.
‘Why won’t @Adidas shine a light on Kanye West’s anti-Jewish hatred and drop his branding deal?’ murmurednote that the brand has previously reportedly cut business ties with other major celebrities. Kurt Zouma When Teyana Taylorabout other controversies.
Some people on social media also expressed their disappointment with retailer Gap.
You announced last month that he had Ended collaboration with Gap Disagreement regarding the distribution of Yeezy Gap.
However, some people online have pointed out that Gap seems to be continuing to sell the Yeezy Gap collection.
“Hi @Gap. I’m Jewish and @kanyewest hates me so I don’t really appreciate seeing this ad in my inbox,” said a Twitter user. I have written“I don’t know why you keep promoting this collaboration. I will never shop at your store again.”
A Gap spokeswoman did not immediately respond to a request for comment.gap told CNN last month Existing Yeezy Gap products will continue to be sold in stores and on the website.The company also said it will continue to sell Yeezy Gap’s upcoming collections from the fall through the first half of 2023.
Diana Daslat contributed.