How many people wear glasses?Can I talk about plus-size eyewear deals and options? Raise an issue “There is a clear absence of plus-size representation in eyewear campaigns and advertisements.” Ortiana Wilson, a plus-size optician, decided to do something about this problem. This Plus Her Glasses Her designer and business owner has conceived her campaign for plus size glasses using the power of AI.
“As an optician who identifies as black, queer, plus size, and has a strong following in the optician industry, I have always felt compelled to voice my opinion on various topics related to inclusivity and diversity.”
autiana wilson
Before we talk about the campaign, let me first introduce you to Autianna.autiana wilson @goddess of light_,run glasses love affairis a brand that specializes in both virtual and face-to-face eyewear styling.
Autiana is also a licensed optician and an independent eyewear advocate. “Goddess of Light”. She offers expert advice on frame selection, shares her extensive knowledge of lenses, and boldly speaks candidly about eyewear and fashion.
Interestingly, Ortiana is working on launching her own eyewear line and is determined to feature mostly plus-sized people in her campaign. Recognizing the lack of expressiveness in eyewear marketing, she decided to have a little fun with what she wanted to see.
“…While refining the idea for this line, we thought: What if we created an AI eyewear campaign that showcases unique eyewear designs and uses AI-generated representations of compelling plus-size individuals? My intention is to truly inspire eyewear designers and brands to embrace more diversity in their marketing efforts.”
autiana wilson
We are just beginning to see the many uses of AI, and we are beginning to see the power of AI harnessed in this creative way, especially in the plus-size space.
Current challenges for eyewear designers and brands: The need for plus-size glasses campaigns
How many brands and retailers have you seen catering to or featuring plus-size people in eyewear campaigns? There is a unique element to designing for the plus face, which is part of fashion and rarely gets noticed.
“Eyeglasses are worn by people of all shapes and sizes, and it is imperative that advertising reflects this reality. By only featuring thin models, eyewear brands unwittingly contribute to a skewed perception of those who wear glasses, except for a large portion of the population.
autiana wilson
A key benefit of featuring plus-size individuals in eyewear campaigns is the ability to showcase how frames fit wide faces with unique facial features. From Autiana’s own experience, “Plus-sized people often have more prominent cheekbones, wider noses, and other facial features than lean models.”
By using plus-size models, brands can demonstrate how their frames adapt to a wide range of facial features. This will help potential plus-size customers make more informed purchasing decisions. This approach allows customers to visualize how the frame will look on someone with a similar facial structure, thus increasing transparency.
won’t you Do you feel confident buying from a brand that has models that look like you? Do you know what an item that is both fashion and function looks like? no.
Ortiana also talks about how eyeglasses should be marketed. “Inclusive eyewear marketing must embrace a wide range of body types, including plus-size people, because glasses are not just for thin people. By showcasing diverse faces and bodies, eyewear brands can challenge dominant narratives and deconstruct harmful ideologies.”
With that ideal in mind, Autiana Wilson created this campaign using AI to help shape the visuals of what she wants to see. it’s a beautiful one. She continues: “True inclusivity goes beyond formality and requires authentic representation of diverse ethnicities, body types and backgrounds. Eyewear brands must take responsibility for their role in perpetuating beauty standards in society and actively work to create a more inclusive and strong marketing environment.”
We agree 1000%. It’s important to be expressive in all aspects of our lives. From beauty campaigns, television and movies to clothing and eyewear, looking after ourselves is crucial to affirming the beauty of our bodies.
For more information about Autianna and the services she offers, please visit: Eyewearloveaffair.com!
What do you think of this AI-generated plus-size glasses campaign? Models, looks, results? Is this a promotion to shop at a specific eyewear brand?
For that matter, what challenges do you face when buying frames and glasses? Are there challenges Autiana addresses with this campaign?