Plus size fashion has come a long way. Stitch Fix is on a mission to help you add something new. Using data and specific infrastructure, Stitch Fix partners with emerging brands to help launch and refine their plus-size products.
It’s amazing that in 2022, we’re still fighting for access to plus-size fashion. In particular, the global plus-size apparel market is steadily expanding. $696.7 billion by 2027, Allied Market Research Found.
Want Another Staggering Stat? Plus-Size Women’s Apparel Sales Grow in the US 18% in 2021 Compared to 2019. More than three times faster than overall consumer spending In the women’s market, according to NPD Group.
So it’s no exaggeration to say that there is a great opportunity in the plus-size fashion space.
Here’s Where Stitch Correction Can Help
Recognizing a unique cache of over 75 million data points and combined stats about what plus-size shoppers and consumers really want and need, Stitch Fix leverages that data and plus-size toolkit. We help budding designers and brands step into plus-size fashion with confidence. space.
“The average U.S. woman is a size 16, but plus size sales in the apparel market last year were just 19%. It is clear.” Madison Young, Head of Women’s Plus at Stitch Fix, said:
Madison Young continues. “At Stitch Fix, for the past decade, we have made personal styling accessible to millions of people, serving all clients equally regardless of size, fit, style, or spending preferences. This commitment, coupled with our deep understanding of fit and sizing, is ideally positioned to lead the retail industry in providing clothing that taps into unmet consumer needs. means that.”
During the summer, Stitch Fix Amur veil Making sustainable brands available to women who wear sizes XXL and up. Chloe Christine Expanded to Plus for the first time, modern citizen Includes up to 3X trendy contemporary plus size options.
We asked the team behind Modern Citizen how Stitch Fix has helped them on their journey to plus size.
“Stitch Fix helped create the basic starting point for launching Plus. Leveraging their resources and deep knowledge, the first mile of creating a collection that scales up to size 3X. The Stones will be reached and, more importantly, more ambitious plans will come.”
modern citizen
We’ve seen a variety of straight-size brands launch and then exit their plus-size business, but having a strategic partner to help guide them along this journey is sorely needed. It has been with. This was seen on the 11 Honore, but is now available in contemporary plus-size options in Stitch Fix.
Stitch Fit Understanding the Biggest Problem: FIT
One of the biggest challenges we face, aside from being unable to go to the store to try on most things, is the fit. The fit, form and function of plus size clothing. Sizing consistency too…but that’s another story.
Chloe Christine designer Bettina Benson talks about the assumptions people have made about fit and what plus sizes people want.
“Assumptions made by the market and industry about what plus-size consumers want and don’t want are that our garments, tailored, sleeveless, and/or It became even more amazing for me when I saw how amazing the model was, I finished development, the piece did not flatter her figure, plus size in the assortment We are proud to have added it.”
Fit, form and function are the biggest challenges for designers and brands and Stitch Fix can help. stitch fix We created a solution by developing an infrastructure that allows designers to step up and break down existing barriers effectively.
When it comes to design, plus-sized people have long wanted the same options as their straight-sized friends. of course! While listening to Bettina Benson, I had to ask her about the fit and the process of choosing products for the Plus range.
Modern Citizen shares the process of stepping into the plus-size space with Stitch Fix. “As a small business, we don’t have the resources like the big brands. It’s been a challenge to take on, but we’re excited to take it on for a long time.”
Leveraging data, fit expertise and strong market relationships, Stitch Fix is on the road to success. “Its exclusive brand will include 100% sizes by 2025.” With over 150 brands offering plus sizes on their site, we’re excited to see what magic and fashion firsts you’ll get with Stitch Fix.
Shop all the latest plus size fashion. stitchfix.com
when Chloe Christine When modern citizen Drop by, don’t worry, we’ll share the first looks with you!
What are your thoughts on this news? Are we seeing brands offer plus-size fashion in a data-driven and resource-driven way? Is this the way we see new brands entering the plus-size fashion space?
Let us know your thoughts in the comments below!